We hope you enjoy our "Green Blog". Design Printing is constantly on the lookout for information and interesting tips and articles about sustainability and industry standards. We look forward to and encourage your comments.
Design Printing, Your Green Partner®, a state-of-the-art, award winning printer in Los Angeles California and pioneer in green printing, was established in 1984 to provide printing services catered to nonprofit organizations, fashion industry, event planners, ad agencies, studios and major corporations in Southern California. Design Printing maintains both FSC and SFI certifications and can print on stock recycled paper using vegetable-based inks, direct to plate technology, energy-conscious, water-based coatings, as well as low V.O.C.
Direct mail marketing is as viable and effective as it ever was, but how and why does it work in today’s online marketing arena? Direct mail marketing is typically highly targeted and designed to reach those who are most likely to respond to a specific offer or event. It’s hands on as the designated recipient will physically touch and, therefore, likely read and act on the intended message. And it’s visually attractive, particularly because available formats (postcards, brochures, invitations, catalogs) are numerous and varied.
Ever wonder where to begin with a large format print project? Or who to go to for guidance in formatting a large format print file? Design Printing has a wealth of knowledge and experience in creating large scale print materials (banners, step-and-repeat backdrops, sizable posters), allowing you to employ a less traditional, but likely more impactful vehicle for communicating your message.
When you combine our digital printing capabilities with our prepress expertise, you can be assured you’ll end up with a final marketing/communications piece that absolutely makes an impact on your client or audience. Over the years, Design Printing has collaborated with clients on a vast collection of printed work with elaborate graphics including book covers, business stationery, posters, invitations, event programs and catalogues, many of which have garnered awards within the print industry. We’d love to help you design your next remarkable print piece.
It’s just about the highest honor in the print industry – the Benny Award (named for America’s foremost printer, Ben Franklin). And we’ve won one!
Just recently, Design Printing was awarded a 2012 Best of Category award for our work on the innovative letterhead. Thousands of entries are submitted each year for the prestigious Benny Awards, also known as Premier Print Awards, but only a select few are chosen in this international print competition.
You’ve heard it time and time again. Put your best foot forward with each and every effort! That’s what we’re here to help you do. The first impression you make with a customer may come from something as simple as a business card or post card or a highly involved piece like a product catalog. Design Printing has been consulting with clients for years, helping them to enhance existing pieces and, in some cases, initiate and advance a bold, new branding campaign with their communication materials.
What sets you apart from your competitors? Likely, the customized nature of your product or service. And so it is with your promotional materials. Take a customized approach to the design of your communications, and clients take notice. Design Printing offers any number of customization options including foil stamping, embossing or die cutting. Each brings dimension and elegance to an otherwise straightforward piece. Foil stamping, a metallic embellishment, for example, immediately draws the eye to the messaging, whether it’s an annual report or invitation to a gala awards dinner.
Words are great, but if those words have no style, they’ll never be read. We’re all familiar with the most common font types – Arial, Helvetica, Times New Roman – but it’s a Copperplate Gothic or Edwardian Script that stands out in a crowd. Did you know the Coca-Cola logo design was not created from a typeface, but from a handwriting style, now known as Spencerian Script? In fact, many of the font styles used in advertising and promotions are custom creations, putting a whole new spin on wordsmithing.
Design Printing has close ties with the fashion industry for over 28 years! Many designers and industry pros come to us to design marketing and program materials for a specific campaign or fashion event. Print and fashion design share a creative and artistic bond, and out of that commonality, we’ve developed a rapport with designers, ultimately resulting in custom invitations, fashion catalogs, hang tags, fabric header cards, door hangers, packages and look books for specific brand or fashion collections.
As a Design Printing client, you can also proudly share that you support the environment by displaying our green certification logos on your print jobs. Here are three easy ways to become more green in your business:
We’ve all been told to do it, but do we truly understand the benefits of recycling and using recycled paper in our marketing and communication materials? The good news is that, according to the EPA, Americans recycled nearly 63% of the paper products they used in 2010. And each year more paper is recovered in America for recycling than all other products combined (except for steel).
We’ve become so accustomed to online advertising in this digital age that we may have overlooked one of the most powerful tools for advertising our product or service – the printed postcard.
Online digital advertising is certainly prevalent and almost unavoidable, but ultimately one has to question how effective it truly is. Most of us rarely click on Internet ads and are usually annoyed with the commercial advertising now forced upon us at the beginning of many online videos.
Recently Toshiba America declared the one day this fall should be declared NO PRINT DAY, urging people to not print for one day. Their point, although well intentioned, misses important facts. They suggest that by reducing our paper printing, we can save tress. Nice idea, but not correct.
Let’s start by asking, “Do you even have one?” A brand, that is. With market conditions as they are today, it’s more important than ever that you develop a brand to effectively introduce and sell your product or service to both existing and potential clients.
The term, sustainability, is thrown about in conversation these days and often without a clear understanding of what that means. Design Printing has, for some time, identified itself as a sustainable printer, but what exactly does that entail?
Sometimes the standard four-color print process is just not enough and a little something extra is needed to bring attention to your marketing piece. You might look at embellishing more visible marketing materials with either foil stamping or embossing finishes, particularly on the cover of a product catalog, special event program or annual report.
It was a banner evening as Design Printing recently took home six awards at the PIASC (Print Industries Association of Southern California) 2012 Regional Print Excellence Awards. The best of the best are recognized in a variety of categories at this exclusive event, honoring those print and design professionals who have achieved excellence in the graphic arts arena. Design Printing was the proud recipient of a prestigious Best of Category award and also received two Awards of Excellence and three Certificates of Merit.
Did you know that catalogs and similar products are still one of your most powerful direct marketing tools? Whether you’re producing a product catalog, operating manual, annual report or special event program booklet, this vehicle still allows you to showcase your products and information in a personal and more permanent way.
There is simply no better to communicate your brand than through collateral materials that speak volumes. Take a closer look at your current marketing materials (it may help to lay them out side-by-side to fully examine their existing visual impact). There’s probably room for improvement.
Perhaps you’ve recently changed your branding strategy or maybe it’s simply time for new business stationery. This, then, becomes the perfect time to incorporate “green” printing into your stationery design.
As an FSC-certified (Forest Stewardship Council) printer, Design Printing will work with you to select quality recycled and recyclable paper for your stationery products and use vegetable-based inks during the print process. We can even assist in developing environmentally licensed logos that indicate your company’s concern for the environment.
Design Printing has long been known for its nonprofit print work because we understand their budget and time constraints. Subject to greater scrutiny for expenditures, they often have to walk that fine line between presenting a great looking product and accounting for its cost.
As a designer and artist, you know what it means to be green, but often your clients do not. Helping your client make greener choices means everyone benefits in the end.
Take the time to explain that paper can be “virgin” (from new trees) or it may contain PCW (post consumer waste) with a percentage listing, indicating what portion of the paper was composed of recycled materials. Many large corporations including IBM, Coca-Cola and McDonalds are concerned with producing packaging and print materials (shareholder reports, for example) on 100% recycled post-consumer papers.
If the typographical setup is bad, no amount of lines or other art or color elements will make it better. The fonts you choose in your project sets the tone for overall feel of the piece: don't pick the first font you like; think about what voice it should have and the best way to communicate this to those who will be reading it. You can have a lot of fun with the basic well-designed fonts: Helvetica, Times Roman or Garamond, but there are tons of others than are professional looking as well. These fonts are familiar to most people to read and are available on most computers.
If your printer employs traditional methods to produce printed products that include using virgin-fiber paper, petroleum-based inks, toxic solvents, and chlorine-bleached papers, then your printed piece might be doing damage the environment.
Many of you already know how to create a print-ready PDF. Creating a printable PDF that bleeds however can be a different story. The simple guidelines below will help to create a bleedable PDF so you’ll never have a problem with bleeds again.
Instructions for PDFing your document can vary, so we’ve include the most popular design software instructions below.
Being Green is more than a trend; it is a lifestyle and ongoing series of thoughtful choices. Printing is this day and age is more green than constantly upgrading and discarding electronic equipment, but you’d never know it by the way some are talking. Doing all things paperless is simply not good business; the print and paper industry has been one of the first to innovate and respond to environmental concerns.
The most common use of the term “bleed” will usually refer to an unpleasant and often painful encounter. In the print business, a bleed actually refers to an image in your print piece that extends all the way to the edge of a page rather than one that is set up with a border. An additional 1/8 of an inch is generally allotted to allow for shift during the trimming stage. Proper file setup and correct image placement is imperative for a bleed to appear professional.
Many of our clients use and rely on traditional half-fold and tri-fold options for their print projects, but it’s fair to say that other options exist and may actually be more eye-catching and effective in communicating your message.
For brochures and mailers that are 8½ X 11 in size, a gate fold/open or Z-fold might be more inviting to the recipient and might make more sense from a flow perspective. Larger pieces (8½ X 14 or 11 X 17) may benefit from an accordion fold, parallel fold or gate fold/closed to manage the additional content.
There are many changes afoot at the US Postal Service. These changes will have a big impact your mailing plans: count on things taking longer to be delivered. Count on your mailing costs to increase. Saturday deliveries are being eliminated, and other services are being cut way back. The postal service has a long way to go to battle back, but it is not going away, nor is Direct mail. The key is to anticipate these changes and be prepared.
At Design Printing, we know that a postcard is a very easy way to get attention. Your message is seen at a glance without having to be opened by either the click of a mouse or a pen knife. And your information is seen as it was intended to be seen, whereas emails may be opened on any one of a variety of devices which determine how your image is displayed. With a printed postcard, your colors remain vibrant, your text crisp and clear, and your message direct.
It may be a little cliché – new beginnings in the New Year and all – but in this case, Design Printing definitely has a new look for 2012. We’re thrilled to unveil our brand new website in this New Year and invite you to take a closer look.
Fashion Retailing Catalogs Turn a Page
By Susan Carpenter, Los Angeles Times, November 13, 2011 (Click here to read the full article in the LA Times)
It's catalog season, the time of year when our mailboxes sag with accumulated paper and retailers nationwide cross their fingers. But even though print continues to dominate the world of presentation, the digital revolution promises to transform the shopping experience.
The vegetable oil inks used by Design Printing are currently supplied by Hostmann-Steinberg for most conventional sheetfed lithographic purposes are considered to be "Vegetable Oil Inks." The vegetable oil content, primarily linseed oil, ranges from 18% to 34% and the petroleum distillate content (VOC) ranges from 10 to 25%. The formulations are balanced to provide the best combination of environmental and press performance.
Design Printing is thrilled to announce its partnership with Opportunity Green for 2011. As the designated Printing Sponsor, Design Printing has joined with Opportunity Green to showcase the innovative and creative ways to sustain printing, while committing to less pollution and waste.
At Design Printing we have discovered that going green is also smart business: with a new attitude and viewpoint towards all the work we do here, Design Printing has found that it is in fact, more cost-effective to do ‘Green Printing’ than you may think.
At Design Printing we work hard to make your design look identical when printed in quantity. Those gorgeous images that you produce on the computer need to look just as amazing in your clients’ hands; here are 3 tips to help you.
• Paper has been the most energetically recycled material over time.
• In 2009, 63.4% of all paper used in the US was recycled and this percentage grows each year.
• When trees on paper producing tree farms are harvested, new stocks are planted. Three trees are planted for each one felled; over 1.7 million new tress are planted each year in the US.
• Only 11% of the world’s forests are used for paper, ( 28% for lumber and 53% for fuel)
• 12 million MORE acres of forest exist in the US than there was 20 years ago.
Did you know that any metal plates we create are recycled as well? As is cardboard, and all other materials not used in printing. Less waste is just that, less. The need for first quality printed materials is as great as it has ever been, now our desire to create lasting memorable printed pieces with conservations of air, water, trees, energy and money. Let us know you how to Be Green and Be Thrilled with your products.
These days everywhere you go, people are ‘going green’. This is more than a fad or a trend, this is a movement, and about time. Our awareness of our impact on the planet is greater every day, requiring even more of a commitment to thoughtful use of our earth’s resources.
The printing industry has been one of the first to acknowledge the need for stewarded forests and energetic recycling programs. Design Printing has acquired and maintains certifications ( link to that stuff?) that show our commitment to recycling from the ground up.
In this day and age, everything is fast, fast, fast. At Design Printing we understand you need your stuff and need it fast! We can do your brochures, postcards, flyers and books virtually overnight, if necessary. Got a last minute project? Previous printer made a mistake with no time to repair? Let Design Printing come to the rescue.
It seems as if so much information can be conveyed via the computer, this should save time and money, right? In fact, over 80% of households actually do read the mail that comes to their house. Did you read 80% of your emails this week?
There are several ‘big’ printers in our area: some with bigger shops, more machines and almost as committed to green conservation and sustainability than we are. And those shops can do what Design Printing can; so why choose us?
Many people tend to think volume when they consider a commercial printer. Printing by the thousands of pieces, brochures, newsletters, postcards, hangtags and cards. And of course, commercial printing only makes sense with large volume jobs. As the number of pieces goes up, the cost per piece goes down and often really significantly. This allows the client to have as many booklets and pamphlets around as needed.
Print gives private landowners a financial incentive to renew forests rather than convert land for other purpose such as agriculture or development. Most of the new wood fiber used to produce paper comes from ‘tree farms’ where trees are a crop similar to wheat or broccoli.
Print uses Waste:
33% of paper comes from woodchips and sawmill scraps; another 33% comes from recycled paper.
Print is Recycled:
In 2009 63.4% of all paper used in the US was recycled and this number increases each year.
Beginning in August, Design Printing will be hosting a monthly tour and short information session on the how’s and why’s of green printing for artists, designers, communication directors and everyone who needs printing. We will show how to make the best choices of papers, finishes and styles to give your ad book, look book, invitation, brochure, catalogues and flyers that irresistible polish while keeping a close eye on budget and the planet.
These days many of us are seeking ways to maintain the look and feel of quality printing, while also keeping an eye on both the bottom line and our environment. It is well understood that paper comes from trees and trees from forests. How do we do best for both? As the recycling industry improves, better quality papers are being produced. In fact, some of our best quality stock papers contain recycled content.
Design Printing is proud to be an exhibitor at the upcoming GoGreen Expo next month, April 15-17, 2011 at the Los Angeles Convention Center. Joining with other firms who stand out by the strong actions regarding sustainability and responsibility. As the only fully certified printer at this Expo, we are looking forward to showing how we can offer the best prices, best work and best way to care for the Earth.
Design Printing is always on the lookout for the best combination of technology, environmental considerations and cost efficiency for our customers. By utilizing the newest in printing machines, we have reduced our pollution-producing footprint considerably.
In fact, the use of paper printing is even more important than ever. With certifications by the FSC Forestry Stewardship Council and the SFI, Sustainable Forestry Initiative, we are acutely aware of how we create and use paper. With a commitment for recycling at our own plant, and supporting recycling for our clients- ask about our custom recycling bins!– we are making a very conscious effort to use paper resources wisely.
We all see notices at the bottom of emails these days that say, “ Consider the environment before printing this email.”
What does that mean? Some emails have a very short and transient life- to confirm an appointment, to answer a quick question, to forward a link. We don’t need to confirm those on paper. And while electronic communications seem environmentally conservative, don’t’ forget the energy needed to power the computers.
Over 200 million items of e-waste are thrown away each year in the US*
70% of the toxic waste in US landfills comes from e-waste
Burning a CD produces 4 x as much CO-2 as printing a single annual report**
Advances in print manufacturing, machinery and workflow technology has enabled Design Printing to trim costs and better meet tight deadlines. Online file transfer, high speed machines along with our focus on both environmental concerns and costs for our clients decreases our turnaround time from order in to final product.
Design Printing, Los Angeles was proud to be a sponsor at this June’s BizBash Expo. It was a fantastic show of vendors and ideas for event and meeting planners, with many exciting ideas and creative designs. As a major printer for so many of Los Angeles’s premier events for nonprofits we were thrilled to meet so many current clients as well as new ones.
Despite the proliferation of so much online communication, there is nothing like a beautiful invitation received in the mail and a well-designed and produced catalogue or tribute book to make your event look its best.
Design Printing is the New Preferred Printer for the Beverly Hills Chamber of Commerce. 2010- 2011!
We are thrilled to announce our new partnership with the Beverly Hills Chamber of Commerce. It is an honor to work with such an important voice for business. Please see a few examples of our work for them below( ad 2-3 images)
Receive a Complimentary Goodie bag full of environmentally friendly gifts as a thank you for calling Design Printing for a quotation on your next print project. We have loaded our ECO-Friendly non-woven tote bag with a ECO-Aware sports bottle that utilized a revolutionary additive making it 100% biodegradable (made from as much as 70% recycled industrial regrind) and BPA Free.
At the 2009 PIASA Awards Design Printing was honored by the Printing Industry Association of Southern California for Print Excellence.
It was a night when the best got together at the Bonaventure Hotel to recognize printers from around Southern California for their printing efforts. “This year we saw a record number of entries, so the competition was fierce” says owners Paul and Bijan Bina of Design Printing. “We were extremely impressed by the quality, variety presented and honored to be chosen”.
Design Printing Los Angeles owners and brothers Paul Bina & Bijan Bina know that using recycled papers and vegetable based inks is only part of the story. Although, of course, they use high post-consumer recycled content, non-chlorine-bleached and “treeless” papers whenever possible. And because in most jobs, vegetable based inks work just fine, Design Printing avoids inks containing heavy metals like lead, cadmium, and mercury, which are commonly used to produce some bright colors.
Ever since the recycling symbol appeared, more and more paper products have been recycled. Today, there are other symbols to look for when you shop for paper products: the symbols of Forest Stewardship Council (FSC®) and Sustainable Forest Initiative (SFI®) mean that the product has paper content from sustainable forests.
Today Casey Zilionis of Allura Graphics let us know by stating “Paul… Here’s a winner!” that the project: Rock on Travel – Ticket/Document Folder had won the American Advertising Federation People’s Choice Award for Best Logo Design and Marketing Element. Congratulations Casey from all of us here at Design Printing LA!
Award Winning Gallery Launched! Today we are pleased to announce our new gallery created in a case study style, allowing you to see our latest projects, with their specifications, how they were made and who designed them such as Kira Evans Design, Carlos Yanez, Rock’n Motion Image Design, Michael Cardinal, Julie Visco and Nancy Larrew.
FTP to Design Printing couldn’t be any easier. With the launch of Design Printing LA’s new site we have created an area where our clients can login and upload their files directly to our production server. Click here
When you are ready to send your files please contact your Rep or Production for your login to upload your files. Once you have completed your upload please email or call us to let us know you have successfully uploaded the files and what the file name is.
2113 Graphics was honored at the 14th Annual Communicator Awards for their piece they designed for the “World of Magic Awards Promotional Packaging”. This is now 4 awards they have won and more to come hopefully!
It was a night of celebration and comradery as we gathered with many old friends and employees at the 2008 PIASA annual awards banquet. This year we were the proud recipients of (4) Best of Category Awards and (6) Award of Excellence. These prestigious honors are bestowed on only a handful of printers in the southern California area. But it’s not the first time Design has been recognized for excellence. The company has been the recipient of many awards from PIASC over the past five years.
You’ve probably noticed that green is everywhere these days, in the news, politics, fashion and even technology. Many current customers are asking in what ways “a partnership” with Design Printing could provide a higher level of environmental responsibility.
Design Printing now holds both FSC and SFI chain of custody certificates. We are now able to offer environmentally licensed logos that show your company’s concern to the future of our forests!
The U.S. Environmental Protection Agency definition of VOCs is published in the Code of Federal Regulations. It defines VOCs as “any compound of carbon, excluding carbon monoxide, carbon dioxide, carbonic acid, metallic carbides or carbonates, and ammonium carbonate, which participates in atmospheric photochemical reactions,” but also includes a list of dozens of exceptions for compounds “determined to have negligible photochemical reactivity.
Every where you look there is some form of printed material in your life that sooner or later has to be recycled or end up in a landfill unfortunately. Our hopes would always be to be recycled. But that isn’t always the case. There are situations where the opportunity to recycle has not been addressed. At Design Printing LA probably the first words out of our mouth when starting a project with our clients is “what kind of Recycled Stock were you thinking about to print this on?” or “can we suggest a recycled paper for you to use?”
Vegetable-based printing ink is made with vegetable oil, such as soybean or corn oil, as a substitute for petroleum.
Vegetable-based inks significantly reduce the amount of VOCs (volatile organic compounds) released into the air during printing. When the Los Angeles Times switched to soy-based ink, they reduced their VOC emissions by 200 tons per year and won an air quality award from South Coast Air Quality Management District.
Ask for Recycled Paper. Help complete the recycling loop. Recycled paper may cost a bit more, but you can offset these costs by preventing waste printing fewer copies and fitting more words on each page. Remember to ask about the recycled content and the postconsumer content of the paper. Fifty percent postconsumer means that half of the paper is made of materials that were consumed and recycled. If the postconsumer content of recycled paper is not specified, it is probably made from manufacturing wastes which have not made a complete loop.
Beverly Hills Police Department 2006 Annual Report Wins at 2007 SAVVY Awards — Silver Circle Award. A Police Department can only celebrate a 100-year anniversary one time and Beverly Hills took full advantage of the opportunity. The report serves as a source of pride, presenting the organization in a way seldom seen in local government. The photography, the timeline approach and rich use of color all give the reader the impression of quality. This is truly a superior publication – made even better because it was partially funded with a donation. Congratulations on a job well done.
Design Printing LA Wins BIG at PIA Printing of Excellence Awards. Check our our Awards Section to see examples of some of the best that Design Printing has to offer from our Awarding projects including World Premiere Movie Event Invitations, Promotional Presentation Kits, Annual Reports, Specialties Event Books and more!