Many of our clients use and rely on traditional half-fold and tri-fold options for their print projects, but it’s fair to say that other options exist and may actually be more eye-catching and effective in communicating your message.

For brochures and mailers that are 8½ X 11 in size, a gate fold/open or Z-fold might be more inviting to the recipient and might make more sense from a flow perspective. Larger pieces (8½ X 14 or 11 X 17) may benefit from an accordion fold, parallel fold or gate fold/closed to manage the additional content.

Direct Mail

There are many changes afoot at the US Postal Service. These changes will have a big impact your mailing plans: count on things taking longer to be delivered. Count on your mailing costs to increase. Saturday deliveries are being eliminated, and other services are being cut way back. The postal service has a long way to go to battle back, but it is not going away, nor is Direct mail. The key is to anticipate these changes and be prepared.