Why Direct Mail Works

Direct mail marketing is as viable and effective as it ever was, but how and why does it work in today’s online marketing arena? Direct mail marketing is typically highly targeted and designed to reach those who are most likely to respond to a specific offer or event. It’s hands on as the designated recipient will physically touch and, therefore, likely read and act on the intended message. And it’s visually attractive, particularly because available formats (postcards, brochures, invitations, catalogs) are numerous and varied.

Design Printing Wins Benny

It’s just about the highest honor in the print industry – the Benny Award (named for America’s foremost printer, Ben Franklin). And we’ve won one!

Just recently, Design Printing was awarded a 2012 Best of Category award for our work on the innovative letterhead. Thousands of entries are submitted each year for the prestigious Benny Awards, also known as Premier Print Awards, but only a select few are chosen in this international print competition.

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