What Does Green Really Mean?

As a designer and artist, you know what it means to be green, but often your clients do not. Helping your client make greener choices means everyone benefits in the end.

Take the time to explain that paper can be “virgin” (from new trees) or it may contain PCW (post consumer waste) with a percentage listing, indicating what portion of the paper was composed of recycled materials. Many large corporations including IBM, Coca-Cola and McDonalds are concerned with producing packaging and print materials (shareholder reports, for example) on 100% recycled post-consumer papers.

We encourage you to set the example. Conserve ink by determining whether print projects need to be full color. Could a two-color design suffice instead? Maximize ink staying power and, therefore, the longevity of your piece by substituting a Pantone color for metallic inks which tend to degrade. You’ll be reducing VOC emissions at the same time. Adapting paper sizes to standard press sheet sizes (e.g., 23 x 35, 25 x 38, 26 x 40, 28 x 40) can reduce paper waste. And if your job is large enough, we can order a special sheet size from the mill. Since paper is sold by the pound, this approach could save your client money as well.

Work with us. We'll help you make the best choice of materials and processes for the job and for the environment.