We’ve become so accustomed to online advertising in this digital age that we may have overlooked one of the most powerful tools for advertising our product or service – the printed postcard.
Online digital advertising is certainly prevalent and almost unavoidable, but ultimately one has to question how effective it truly is. Most of us rarely click on Internet ads and are usually annoyed with the commercial advertising now forced upon us at the beginning of many online videos.
When we receive a postcard in the mail, however, most of us, at the very least, read the postcard and consider the information or offer presented. When the message is clear and concise and presented in a visually stimulating format, the consumer is likely to engage by taking advantage of the promotional offer or calling/visiting your place of business to inquire further about your product or service.
Don’t overlook this valuable marketing tool. A direct mail postcard is tangible, and the resulting business is clearly measurable and impactful.