There is simply no better to communicate your brand than through collateral materials that speak volumes. Take a closer look at your current marketing materials (it may help to lay them out side-by-side to fully examine their existing visual impact). There’s probably room for improvement.
It is important that your company’s branding message is obvious and consistently communicated from piece to piece, but, by no means, should it be tedious and expected. Quite the contrary. This is the time to work with your creative team (or ours) to make certain the message is presented in a lively way and with bold graphics and images that bring attention to the message.
Your printed collateral may be your one and only opportunity for “face time” with a potential client. Make it work for you!